Week 3: Finalizing, Publishing, and Promoting a Podcast (2 Hours)
Objective: Equip participants with skills to finalize a podcast episode and publish it on major platforms.
Agenda:
1. Audio Enhancement and Final Touches (30 minutes)
- Equalization (EQ) and compression techniques.
- Mastering and exporting high-quality audio files.
- File formats and metadata tagging.
2. Publishing Platforms and Hosting Options (30 minutes)
- Choosing a hosting service (e.g., Anchor, Podbean).
- Submitting to directories like Spotify, Apple Podcasts, and Google Podcasts.
- Setting up RSS feeds.
3. Marketing and Promotion Strategies (30 minutes)
- Creating podcast artwork and episode descriptions.
- Promoting via social media, newsletters, and collaborations.
- Leveraging SEO for podcast discoverability.
4. Hands-On: Group Presentation and Feedback (30 minutes)
- Showcase final podcast episodes.
- Peer feedback and instructor evaluation.
Key Takeaways from the Program:
- Understanding podcasting basics, audience targeting, and episode planning.
- Proficiency in recording and editing techniques.
- Knowledge of publishing platforms and marketing strategies.
- Completion of a sample podcast episode ready for publication.