I. Introduction
Cadence music, a genre originating from Dominica in the 1970s, blends elements of calypso, Haitian compas, zouk, and traditional African rhythms. The genre gained popularity across the French Caribbean (Guadeloupe, Martinique, Haiti), parts of Africa, and the wider Caribbean diaspora. Today, Cadence remains a vital part of Caribbean musical heritage, influencing modern genres like zouk and bouyon.
New York City, with its large Haitian, Dominican, and wider Caribbean communities, presents an ideal market for an international Cadence concert. Featuring legendary Cadence artists alongside newer performers, this event will celebrate Francophone and Creole music culture while creating a profitable business venture.
This blueprint provides a step-by-step guide to executing a Cadence concert in NYC, covering market research, venue selection, artist booking, marketing strategies, financial planning, legal considerations, risk management, and post-event evaluation.
Potential headlining artists include Gordon Henderson & Exile One, Ophelia Marie, Midnight Groovers, Kassav’, Tabou Combo, and First Serenade Band, all of whom have been pioneers of Cadence and zouk music. Whether you are an independent promoter or an established event planner, this guide will help you organize a highly successful Cadence concert in NYC.
II. Market Research and Feasibility Study
A. Defining the Target Audience
A successful Cadence concert starts with understanding its key audience:
To assess demand, event organizers should conduct community outreach, social media polls, and ticket pre-sale campaigns.
B. Analyzing the Competitive Landscape
Cadence concerts in NYC have been rare but well-received, especially among older Caribbean music lovers. Events like:
C. Demand & Viability Analysis
Projected Attendance: 2,500 - 6,000 attendees
Revenue Potential:
This demand confirms that a Cadence concert in NYC is both financially viable and culturally significant.
III. Concept Development and Programming
A. Establishing the Event Concept
The event should be positioned as a celebration of Francophone Caribbean rhythms. Possible themes include:
B. Artist Selection and Booking
Headliners (Global Cadence Music Stars):
Supporting Acts:
C. Developing the Program Schedule
IV. Venue Selection and Logistical Planning
A. Choosing the Right Venue
The venue must cater to an intimate, live-band concert experience. Best options include:
B. Technical and Production Requirements
V. Marketing, Promotion & Sponsorships
A. Marketing Strategies
B. Sponsorship & Partnership Opportunities
VI. Financial Planning & Business Model
A. Cost Breakdown
Expense Category
Estimated Cost
Artist Booking
$100,000 - $200,000
Venue Rental
$30,000 - $75,000
Production (Stage, Sound, Lighting)
$40,000 - $80,000
Marketing & Promotion
$40,000 - $60,000
Security & Staffing
$20,000 - $40,000
Insurance & Permits
$10,000 - $20,000
Miscellaneous
$20,000
Total Budget
$300,000 - $500,000
B. Revenue Projections
Projected Total Revenue: $450,000 - $700,000
VII. Conclusion
A Cadence music concert in NYC is both culturally enriching and financially viable. With the right marketing, artist lineup, and sponsorship strategy, this event has the potential to become an annual Francophone Caribbean celebration in NYC.
Disclaimer: This analysis and business plan serve as a general guide. Organizers should consult with local authorities, legal and financial advisors, and industry professionals to tailor the strategy to their specific circumstances and ensure compliance with all applicable regulations. Schedule a consultation with the Entertainment Law Firm of Figeroux & Associates, visit www.askthelawyer.us